Case Study
365pestcontrol.com.au
Transforming Pest Control Services through an Enhanced Website Experience

Transforming Pest Control Services through an Enhanced Website Experience

Through a well-executed website redesign and strategic SEO campaign, 365 Pest Control significantly enhanced its online presence. The new website not only improved user experience but also boosted conversions, driving the business forward in an increasingly competitive market. By addressing key pain points and optimizing for search engines, the company was able to attract and retain more customers, showcasing the power of a strong online presence in today's digital-first world.

Background:

365 Pest Control is a leading pest control service provider based in Australia, specializing in comprehensive residential and commercial pest control solutions. The company approached us to redesign and optimize its website to attract more customers, improve the user experience, and boost online lead generation. With a highly competitive market, it was crucial for 365 Pest Control to stand out and offer an exceptional online experience that matched its superior on-ground services.

Objective:

  • Redesign the website to improve usability and visual appeal.
  • Increase website traffic through SEO optimization.
  • Boost customer engagement and lead generation with a strong call to action.
  • Implement responsive design for mobile and desktop compatibility.
  • Highlight the company’s expertise in pest control services through informative content.

Challenges:

  • Low Conversion Rate: Despite offering a broad range of services, the website was not converting visitors into leads.
  • Outdated Design: The previous website had a cluttered and outdated design, affecting the user experience and brand perception.
  • Poor SEO Ranking: The site had low visibility in search engine results, reducing organic traffic.
  • Mobile Responsiveness Issues: Many customers were accessing the site via mobile devices, but the existing layout was not optimized for mobile users, leading to a high bounce rate.

Solutions:

  • Website Redesign:
    We created a modern, user-friendly design with a clean interface and intuitive navigation. We used visual elements that represent 365 Pest Control’s expertise, such as high-quality images of pest control activities and client testimonials, to build trust. A clear, engaging call-to-action was implemented on every service page, encouraging users to request a quote or book a service easily.

  • SEO Optimization:
    We optimized the website for local SEO to target relevant keywords such as "pest control services in Melbourne" and "termite treatment near me." On-page and off-page SEO strategies were employed, including metadata optimization, alt text for images, and link building. This significantly improved the site’s ranking on Google, driving more organic traffic.

  • Content Strategy:
    We crafted high-quality, informative content that highlights the range of services offered by 365 Pest Control, such as termite control, rodent management, and spider treatment. The content is focused on addressing common pest problems and the solutions provided, which helps establish the company’s authority in the industry.

  • Mobile Optimization:
    Given that over 60% of the visitors accessed the website via mobile devices, we implemented a responsive design. This ensured that the website performed optimally on both desktop and mobile devices, reducing bounce rates and improving user engagement.

  • Lead Generation Forms:
    We designed easy-to-use, prominent lead generation forms. These forms were strategically placed across the website, allowing potential customers to request quotes or book services seamlessly.

Results:

  • Increased Traffic:
    Organic traffic increased by 45% within three months of launching the new website, thanks to the SEO improvements.

  • Higher Conversion Rate:
    The redesigned website saw a 35% increase in lead generation, with more visitors filling out inquiry forms and booking services online.

  • Mobile Engagement:
    Bounce rates on mobile devices dropped by 25%, and the average session duration increased, showing improved user satisfaction.

  • Better SEO Rankings:
    The website’s ranking improved for competitive local keywords, moving from page 3 to the top 10 results on Google for major pest control search terms.

About Client

What we did

  • Website Development
  • SEO Optimization
  • UX/UI Design
  • Lead Generation

Technology we used

  • Wordpress
  • Google Adwords

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The team at The Whole Digidoodle did a fantastic job in revamping our website. We now receive more inquiries than ever, and our SEO rankings have drastically improved. Our online presence is stronger, and the results speak for themselves!
Rohit Makkar

CEO, 365 Pest Control

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